SPORT THE FIGHT
The history of Corinthians is the written history of black people from Corinthians. Every dribble, chant and raised fist helped make football what it is today. Corinthians has a history of fighting. Corinthians is the team of the people. and the people are also black. This jersey is not just a jersey, it's a commitment to the history and future of this people. Whoever wears it pledges to doing whatever it takes to turn football into an anti-racist environment – on and off field. Let our present be a lesson to the future.
AGENCY: Wieden Kennedy São Paulo
ROLE: Creative Director
YEAR: 2024
TEAM: Alexandre Giampaoli, Rodrigo Jatene, Thiago Victoriano, Pedro Balle, Djavan Amorim.