BudMAG
Budweiser is not only in the beer business - is also in the printing business: its packages are spread all over the world and reach 1.8 billion people every year. That same Budweiser is the brand that gives underground artists the stage they deserve. Now, Bud is using its distribution power to revamp the publishing industry. Meet Bud Mag: the monthly music magazine printed on Budweiser beer packs, fully dedicated to up-and-coming artists. The biggest music magazine in Latin America is not on newsstands.
Budweiser is not only in the beer business - is also in the printing business: its packages are spread all over the world and reach 1.8 billion people every year. That same Budweiser is the brand that gives underground artists the stage they deserve. Now, Bud is using its distribution power to revamp the publishing industry. Meet Bud Mag: the monthly music magazine printed on Budweiser beer packs, fully dedicated to up-and-coming artists. The biggest music magazine in Latin America is not on newsstands.
AGENCY: WIEDEN KENNEDY São Paulo
ROLE: Associated Creative Director, Art Director, Designer
YEAR: 2023
TEAM: Alexandre Giampaoli, Felipe Ribeiro, Leandro Beraldo, Djavan Amorim, Gustavo Moraes. Rafael Melo, Renam Molin
