DISTURBING SHIRT

Sea Shepherd Brasil is the fiercest non-profit protecting the Brazilian marine ecosystem, and it just hit 25 years! Over this time, its shirt has become a symbol of the fight against ocean pollution, illegal fishing, and disrespect for environmental laws. To celebrate this milestone, we're using the shirts as a canvas to create a collection that features real news stories about Sea Shepherd's biggest achievements, along with a new edition of a newspaper showcasing them. As Paul Watson, the founder of the NGO, puts it: "If we’re not disturbing people, we’re not doing our job right." The Sea Shepherd, 25 Years of Disturbing Collection is all about celebrating that story, making sure it continues, and of course, keep disturbing.

AGENCY: WIEDEN KENNEDY São Paulo
ROLE: Creative Director, Designer
YEAR: 2024
TEAM: Alexandre Giampaoli, Edwyrg Vargas, Gabriel
Barbério, Vitor Chagas, Rodrigo Jatene, Gabriel Santana
FILM: Jubarte Produtora, Punch Audio, Joint Film