DON'T, a book about the things you can't do in
beer advertising.

While working on the Colorado Brewery account, we had to follow the rules from RMCC and Conar – two organizations that regulate beer advertising in Brazil and inside AbInbev.

But rules are really boring. That's why it's so hard to remember them. To solve this problem, we turned them into a book graphically designed  to make them unforgettable