FANTHLETICS
Few people have Olympic-level determination. They can run for miles. Head under the sun. Feet deep in mud. They even lift other people. They are music fans. We searched for the best real music festival photos and made a parallel between real Olympic sports photos - with Queen's 'We Are The Champions' as the soundtrack. Our fanthletes even owned their own delegation, with their own uniform. Budweiser didn't sponsor the 2024 Olympic games. Except that it kind of did.
AGENCY: Wieden+Kennedy São Paulo
ROLE: Creative Director
YEAR: 2024
TEAM: Alexandre Giampaoli, Felipe Ribeiro, Vitor Chagas, Gabriel Barbério