UberLÂNDIA E.C.
In modern football, everything is for sale. Jerseys. Stadiums. Even names.
And with them, history, identity, and the bond with fans.
But what if a naming rights deal could do the opposite?

By leveraging a historical coincidence with a 100-year-old Brazilian fourth-division club, UBERLÂNDIA SPORT CLUB became UberLÂNDIA SPORT CLUB.
The first naming rights deal that changes everything without changing anything.