Uber Sixth Stars
For the first time ever, Uber changed one of its most iconic global features for a single country. Inspired by Brazil’s pursuit of a historic sixth World Cup title, the platform temporarily transformed its five-star rating system into a six-star experience, allowing riders to award an unprecedented sixth star and giving top-rated driver-partners a coveted “6-Star Driver” badge. By turning a core product feature into a celebration of national pride, Uber gave Brazilians a head start on the sixth star they have been chasing for decades.