Vinyl Coaster
To spotlight the underground music scene in Brazil, Budweiser took a basic promotional medium—cardboard coasters—and turned them into playable vinyl records. The Vinyl Coaster turns a simple brand asset like a beer coaster into a stage to support and promote underground rap artists.
To spotlight the underground music scene in Brazil, Budweiser took a basic promotional medium—cardboard coasters—and turned them into playable vinyl records. The Vinyl Coaster turns a simple brand asset like a beer coaster into a stage to support and promote underground rap artists.
AGENCY: WIEDEN KENNEDY São Paulo
ROLE: Associated Creative Director
YEAR: 2023
TEAM: Alexandre Giampaoli, Felipe Ribeiro, Rafael Melo, Thiago Victoriano, Pedro Balle, Leandro Beraldo, Gustavo Moraes,
