FOAMY OUTFIT
There’s a New Year tradition in Brazil: the color you wear is what you desire for the coming year.
White means peace. Yellow, money. Red, love.
But in 2021 we invited the whole country to mix two of these colors, inspired by the creaminess of our beer.
An invitation that became the biggest trend of the year.
AGENCY: AFRICA DDB
ROLE: Creative Director
YEAR: 2021
TEAM: Felipe Cirino, Marcelo Bruzzesi, Filipe Cury, Phelipe Degen, Bruno Reis, João Corazza, Yan Prado, Leandro Vilas.
It all starts in December with a hack at the hottest party of the month. Two celebrities “coincidentally” wearing identical dresses.
After it going viral, we revealed the coincidence releasing Foamy Look - our New Year's outfit
#LookCremosoBrahma | Para um 2022 com mais cremosidade.
